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On top of the world

On top of the world

Ford scaled new heights this week to highlight its growing ambitions in the Middle East and Africa, with the introduction of the all-new Mustang on Dubai’s Burj Khalifa, the world’s tallest building.

Ford Executive Chairman Bill Ford capped the event by delivering the iconic pony badge to the 2015 yellow Mustang on the 112th floor of the skyscraper.

The event was viewed live around the world on YouTube as well as by approximately 10,000 fans gathered in the Dubai Downtown area, overlooking the Dubai Fountain and Burj Khalifa.

"Today we planted the Ford flag in the Middle East and Africa, an exciting, vibrant region that represents the final frontier for growth in the auto industry," Ford said. "We also sent a message to the world that Mustang is going global after 50 years as America’s greatest motoring icon."

Ford established its new Middle East and Africa business unit this year, which covers the company’s automotive business in 67 Ford markets in North Africa, Sub-Saharan Africa, South Africa and Middle East regions.

Sales in the region are expected to grow 40 percent to 5.5 million vehicles by 2020. To meet demand, Ford pledged to launch 25 vehicles in the region by 2016, including the all-new Mustang.

For the first time in its 50-year history the Mustang will be available in a factory-built right-hand-drive configuration in the UK with deliveries from autumn next year.

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